Names to Know

ALEXACHUNG

The designer behind the brand - Alexa Chung needs no introduction and her eponymous collection ALEXACHUNG epitomises the style we all want to emulate. Think 1970s rock icon cool meets pretty femininity.

Known for: Cool pieces that stand out from the crowd and are packed with personality and humour.

Who wears it: Alexa Chung, Daisy Lowe and Olivia Palermo.

The key pieces: Striped mohair tank top and jumpers, a ruffled floral dress and cheeky slogan t-shirts worn with little leather skirts.

Stripe Mohair Sweater, €470

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Names to Know

JACQUEMUS

The designer behind the brand - The hottest young Parisian designer of the moment Simon Porte Jacquemus is a self-taught designer who started the brand at 19 and has become the darling of Paris at 24.

Known for: Bringing a fresh new aesthetic to French fashion with collections which are a poetic mix of voluminous tailoring, pastoral dresses and rustic shirts.

Who wears it: Kendall Jenner and Selena Gomez.

The key pieces: The oversized jacket with wasp waist and oversized button.

Paula Ruched Waist Shirt, €405

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Names to Know

Mansur Gavriel

The designer behind the brand - Friends Rachel Mansur and Floriana Gavriel established their accessories line Mansur Gavriel in New York City in 2012.

Known for: Their cult bags are inspired by clean lines and simple shapes, which are an Instagram sensation. #happygirlbag

Who wears it: Everyone from fashion insiders Caroline Issa and Garance Doré to Miranda Kerr and Kirsten Dunst.

The key pieces: The Half-Moon clutch bag and the Circle Bag are the must-haves of the season.

Leather Crossbody, €515

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Names to Know

Off-white

The designer behind the brand - Chicago fashion maestro Virgil Abloh is the bright mind behind this cult streetwear label.

Known for: Being Kanye West’s Creative Director, the king of social media superinfluencers, and creating cool street-influenced collections.

Who wears it: Kanye West, Rita Ora and Beyoncé.

The key pieces: Slogan t-shirts, signature stripes, camouflage sweaters and 1970s-style trainers

Cherry Blossom Sweatshirt, €430

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Names to Know

RIXO London

The designer behind the brand - Irish born Orlagh McCloskey and Henrietta Rix are the design duo behind this vintage inspired label.

Known for: Timeless designs that transcend seasonal trends and beautiful printed pieces that hark back to the best of British design from the 1970s.

Who wears it: Kylie Minogue, Laura Whitmore and Amy Huberman.

The key pieces: The oriental printed Camelia dress, and the Blossom Wrap Kimono inspired by 1930s Shanghai.

Cindy Porcelain Wrap Dress, €265

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Names to Know

Ulla Johnson

The designer behind the brand - Daughter of New York archaeologists Ulla Johnson has honed her signature style between the streets of New York and the far-flung destinations of their family travels, creating collections that are founded on beautiful finishing and fit.

Know for: Her name has become synonymous with custom prints, intricate details and fine tailoring, and a handmade ethos, all of which have earned her a loyal and global customer.

Who wears it: Kate Bosworth and Jennifer Lawrence.

The key pieces: Billowing floral print dresses, ethnic prints and her signature sheepskin parka.

Dahlia Floral Print Dress, €810

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