Family-run enterprise A & A Crack & Sons have made the online transition to Shopify and capitalised on Onstate’s expertise to bring them a competitive edge in the wholesale leather industry.
By honing in on heritage and accentuating authenticity, the entire look and feel of the new Shopify store better reflects the company’s relationship with their unrivalled range of quality leathers from the world's greatest tanneries.
With its heart firmly rooted in the shoemaking town of Northampton, and historic connections to Leeds based C.F. Stead, A & A Crack & Sons is a heritage brand looking to move with the fast paced world of ecommerce. For over 50 years, A & A Crack has provided leather into many trades and industries. From fulfilling bulk orders to contract upholsterers and the hospitality sector to supplying single skins for artisan projects and smaller leather goods.
To aid the continued expansion into new market territories, Onstate has provided a seamless link between online orders and internal business processes. The shift to Shopify has freed up the day to day management of the store and enabled the client to focus on the passion for leather and industry they operate in.
Stephen Crack, Director, said:
“When we engaged with Onstate, we knew that we needed an online store reflective of our heritage but also something that would take us forward into the modern world of ecommerce and place less demand on our internal team.
Whilst we had a transactional website prior to our launch on Shopify, what wasn’t evident was the brand story and replicating a digital version of what it’s like to visit our warehouse.
This is where Onstate really came into their own and earned the trust of us in the business. They took the time to understand all aspects of our company and our customers, and baked this process and story into the fabric of our website - one which we are immensely proud of.
Now our customers, old or new, can see our vast range of products and understand the details of our business, making it easy for them to purchase with us. Whilst also making it much easier for us to manage and process orders and product lines.”
Chris Marshall, added:
“When A & A Crack approached Onstate about their ecommerce store, we were enthused at the prospect of working with another heritage business.
We love a project that has a dual-remit and A & A Crack, as a business, provides just that; ecommerce with a brand story.
We’re not new to the industry given our experience with many footwear brands over the years, so our knowledge was something we could bring to the table.
The team have done an excellent job interpreting the nuances of A & A Crack's business and we look forward to working with them on growing their business with our digital marketing offering.”
Onstate is a Leeds based Shopify Plus partner with over 13 years of experience delivering ecommerce solutions to a range of clients.