From frequenting and liaising, to finally partnering with Google. We knew they’d eventually swipe right on our bio of success criteria and welcome us to the club.
To access Google Partners, you have to prove your performance. A set of parameters are laid down before you - at first you think it’s out of reach with optimisation scores set above 70% and a 90 day $10,000 average Ad spend, but with persistence in our performance we broke through.
Due to the fact that we’re an agency and we successfully manage several Google Ad accounts on behalf of other brands and businesses, it means we were always in contention after signing up.
Although, achieving Google Partner status comes as recognition for maximising campaign success for our clients. This is often a combination of driving client growth by maintaining clients’ campaigns as well as demonstrating Google Ads skills and expertise with relevant certifications.
We’re not yet a Premium Partner, though. Those days are yet to come. There are three tiers of participation to the Google Partners programme and we’re currently sandwiched in the middle.
As a Google Partner, we are able to access further tools and resources to help improve Google Ad campaigns for our clients. Three areas we also benefit from are education & insights, access & support and recognition & rewards.
Active in over 60 countries and available in 43 languages, the Google Partners programme is accessible, as long as you have a Google Ads manager account. From here it’s a case of selling your services to your clients and hoping they entrust you with budgets to achieve results.
If you're looking for some expertise or support in this area, feel free to get in touch. We'd love to help.