Representing the brand
Following a competitive pitch, we are delighted to announce that we’ve been selected to provide design support and consultation for the ecommerce store of cult British fashion designer, Nigel Cabourn.
Known for their outerwear and vintage-inspired clothing, the team are working with Onstate to refresh their Shopify store to better represent the brand online.
Onstate were selected because we "got the brand" and had a clear view of how to surface this on the existing store. Taking a design system approach means we are able to demonstrate a consistency of design from the outset and transition into the development phases with great efficiency.
...it's about being inspired by vintage fabric, styles and culture and bringing them into the present.
We are looking forward to sharing the results of this exciting project very soon!