New store for Issey Miyake on Shopify

February 10

New store for Issey Miyake on Shopify

Issey Miyake UK

Onstate is thrilled to announce the launch of Issey Miyake UK, the official UK store for the world-renowned fashion designer.

Working closely with the design team in the UK and Japan we crafted a considered design approach that is faithful to the existing brand aesthetic, whilst enhancing the usability for a UK audience. Our design system approach means we have successfully drawn clear distinctions between the multiple sub-brands whilst keeping the overall design consistent and easy to use.

This seamless launch has empowered the in-store staff at a time when access to stores has been greatly limited. Our expertise with the Shopify APIs guided the integration with Cegid Y2 for product, stock and order management and means that staff can confidently fulfil orders from multiple stores with real-time views of inventory.

Through the use of Hero, we have been able to connect customers with the London stores and maintain a meaningful relationship between the customer and the in-store staff, something that the Issey Miyake UK team places great value upon.

We continue to work with Issey Miyake UK to acquire new customers through search, email and PPC, building on an extremely positive start.

Learn more about the Issey Miyake UK project here.

Drew Dyson
Drew Dyson

Published

10.02.2021

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