We’re excited to announce the successful launch of Lullabellz’s new Shopify platform, marking a pivotal moment in their journey as a leader in the hair fashion industry. Known for their bold style and premium hair extensions, Lullabellz needed an e-commerce solution that could handle their growing customer base while delivering a seamless shopping experience.
The Challenge
Re-platforming from Magento to Shopify presented challenges around complex product variants and data migration. But with challenge comes opportunity. We worked closely with the Lullabellz team to not only overcome these hurdles but to elevate the entire customer journey through smarter UI/UX design.
A Tailored Solution
From refining how product variants are displayed to integrating personalised shopping experiences with Shopify Markets, we built a solution designed for scale and global growth. Our work didn’t stop there: we added custom product bundles, integrated upsell functionality with Rebuy, and boosted customer loyalty through Loyalty Lion.
Empowering the Team
One of the most rewarding parts of this project was empowering the Lullabellz team to take full control of their new platform. With Shopify’s customisation tools, they can now easily create new content and respond to trends, shifting their focus from maintenance to growth.
The results? A Shopify-powered store that not only supports their domestic and international operations but also enhances the customer experience, driving higher conversion rates and deeper brand loyalty.
Want to learn more? Read the full case study here to dive into the details of how we helped Lullabellz reimagine their e-commerce experience.
