Since 2011, Lullabellz has made a bold mark in hair fashion, bringing attitude and style to premium synthetic and luxury human hair extensions. Their daring approach quickly captured attention, setting them apart from the mainstream.
With a high volume of domestic and international orders, Lullabellz needed a robust e-commerce upgrade to support its fast-paced, service-driven team. The transition from Magento to Shopify posed data migration challenges but also opened the door for UI/UX improvements.
We simplified product navigation by optimising Shopify’s flexible product management, making it easier for customers to browse large variant options. This streamlined approach improved the shopping experience, reduced support requests, and boosted conversion rates.
Using Shopify's "Markets" feature, we localised experiences for customers, adjusting currency, promotions, and product offerings. This personalisation led to the launch of a dedicated UK store with a new local warehouse partner.
To engage Lullabellz’s social media-savvy customers, we integrated user-generated content from platforms like Instagram, enhancing the site’s social interactivity.
With Rebuy, we boosted average order value by suggesting relevant products during checkout, aligning with Lullabellz’s revenue goals.
We implemented a rewards programme with Loyalty Lion, incentivising repeat purchases and deeper engagement through points for purchases and referrals.
Custom product bundles allowed for more tailored shopping experiences, while a B2B system enabled tiered pricing and incentives for salon partners.
Shopify’s customisation tools gave Lullabellz the freedom to quickly update content and collections, reallocating budget from maintenance to growth initiatives.
The result? A scalable, dynamic e-commerce platform that empowers the Lullabellz team to innovate and thrive.