Taking Japanese fashion brand Issey Miyake online with Shopify | Shopify Plus Partner & Shopify Agency, Leeds
Issey Miyake

Issey Miyake

Taking Japanese fashion brand Issey Miyake online with Shopify


Japanese fashion innovator Issey Miyake entrusted Onstate to deliver its UK ecommerce launch. We guided their team through the ecommerce launch process, and created a bespoke storefront that showcased its stable of sub-brands. 

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Our Services

  • Stakeholder engagement
  • Launch consultancy
  • UX/UI design
  • Adaptation of brand assets for western markets
  • Custom theme development
  • ERP integration
  • SEO, PPC, Email and Social Marketing

Key Features

  • Cegid Y2 integration for product, stock and order management
  • Multiple sub-brand departments
  • Connecting customers to in-store staff via Hero

Brand experience

Successfully translating the brand's identity was a key objective of this project. The Onstate creative team worked closely with the client's teams in both the UK and Japan, delivering a design that's both faithful to the brand and highly usable.


Remote, but not distant

With access to stores limited for customers, the Hero virtual shopping service enables Issey Miyake to continue to deliver service with a human touch

Working with Onstate to create our new Shopify e-commerce site was a pleasure. From a starting point of having no presence on the web they guided us through the design and build processes, working hard to understand our needs and sharing their knowledge and experience. Their communication and organisation were excellent at every stage and ensured everything was perfect by the time our first order came in.

Anna Pollock
Operations Manager, Issey Miyake London

Expert guidance 

We supported the integration of Shopify and Cegid Y2 - our development team giving insight into Shopify's API and workflows. This has allowed all product, stock and customer information to be maintained in one place giving a multi-channel view of the customer, stock and fulfilment options. 

Safely away

Our digital marketing team helped deliver a successful launch and now help acquire new customers across search, PPC and email.

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