Background
Earthborn has been making environmentally conscious paints since 2002, long before sustainability became a selling point. With distinctive colours, playful illustrations and genuine eco credentials, the brand has plenty of personality.
But its existing ecommerce platform was holding it back. Earthborn needed a store that could do justice to the brand, simplify the complexities of buying paint and provide a stronger foundation for growth.
Brief
Replatform Earthborn to Shopify, creating a more inspiring and intuitive shopping experience.
Make colour discovery central to the journey. Help customers understand different paints, finishes and quantities. Bring the brand's character to life without compromising usability. And give the Earthborn team greater control over content and merchandising.
Services
- UX/UI design
- Bespoke theme development
- Custom development
- Ecommerce integration
What we did
The joy of paint, with purpose
Earthborn isn't like other paint brands. So we didn't want its store to look or behave like everyone else's.
We translated its playful identity into a considered digital design language, balancing hand-drawn illustrations, expressive colour and personality with a clean, intuitive interface.
The result is a store that feels unmistakably Earthborn, without getting in the way of shopping
What we did
Making colour the starting point
Choosing paint starts with inspiration, but getting from a favourite shade to the right product isn't always straightforward.
We put colour at the heart of the shopping experience, creating clearer routes to explore shades, discover complementary palettes and shop across different finishes.
By connecting inspirational content with relevant products, we've brought browsing and buying closer together.
“We moved Earthborn from WordPress to Shopify, giving their team greater flexibility and the freedom to build new components as their needs evolve. Alongside the rebuild, we refined their existing brand to create a fresh, modern feel that stays true to Earthborn’s character.”
Custom paint calculator
Taking the guesswork out of buying paint
Different finishes, tin sizes, coverage and preparation requirements can make buying paint surprisingly complicated.
We focused on simplifying those decisions, with clearer product information, intuitive selection journeys and helpful guidance that gives shoppers more confidence in their choices
Light and dark theme
Built for more than launch
Behind the creative experience is a Shopify store designed for flexibility.
We developed a bespoke theme with reusable content sections and structured product and colour data, giving Earthborn's team the freedom to create new pages, publish inspiration and manage the store without relying on developers for every change.
The outcome
A new Shopify store that brings Earthborn's personality, products and environmental values together in one coherent shopping experience.
Customers have clearer ways to discover colours and choose paint, while the Earthborn team has a more flexible platform for content, merchandising and future growth.
A colourful brand, with a store to match.
We are Onstate.
We love the tough stuff.
At Onstate, challenges aren’t obstacles. They’re opportunities. As a Shopify Plus agency, we tackle the problems others avoid, from bespoke integrations to scaling complexity. Our team thrives on finding smarter, bolder solutions that push eCommerce forward. If others say it can’t be done, we will prove them wrong.
