Background
Since 1879 Crockett & Jones has produced some of the world’s finest footwear from their factory in Northampton, the shoemaking capital of England. We’ve worked with Crockett & Jones for the past 5 years, and in 2020 were asked to help them launch their first transactional online store.
The Brief
Launch a global store selling the full Crockett & Jones range in three currencies on Shopify Plus. Provide the Crockett & Jones team with templates and tools to generate rich content, and migrate the large amount of archive content from the previous Wordpress implementation. Enable C&J to match the high levels of customer service offered instore by allowing customers to order repairs.
Our Services
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UX/UI design
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Bespoke theme development
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Custom app development
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Shopify Scripts & Flow
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ERP integration
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Content migration
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SEO / PPC
Key Features
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Multi-store / Multi-currency
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Content-rich PDPs
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Advanced form handling
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Enhanced content management
Content-rich PDPs
Showcasing the workmanship and heritage of the range by combining sumptuous photography with details of the provenance of each style.
Multi-store / Multi-currency
4 stores serving different regions in three currencies, plus Avalara integration for tax calculations. Content from the UK store is synced to the other 3 stores and inventory levels are maintained across all 4.
Enhanced content management
All content is managed within Shopify, and this project required the migration of hundreds of articles from Wordpress. We developed a range of custom components for the Shogun page builder app, and extended Shopify’s native blogging engine to support shortcodes and the linking of products to articles.
Customer service
As a brand that prides itself on service, Crockett & Jones offers a range of supplementary services to its customers. We extended Shopify’s form handling capabilities to capture more details on user submissions. Customers can also add photographs of items being returned for repair - a process that is optimised for mobile.
Re-launching crockettandjones.com has been a significant project for me and my team and finding the right partner who was prepared to take the time to study and appreciate our traditionally minded business was hugely important to us. In Onstate we found a team willing to use past experience in a way that complemented our own company strategy and ethos, challenging them every day. High turnover, aggressive growth and unit sales were not on our agenda, but further increasing brand perception and awareness, successfully interacting and communicating with our customers, showcasing our wonderful content and celebrating the reason we are in business – our shoes – most certainly were. We are now proud to refer to crockettandjones.com as a website that we think is amongst the best in the business of the finest footwear available.
