We have worked with Selfridges Group Ireland since launching the first transactional store for Brown Thomas in 2013. In that time we have helped the business develop its offering across new platforms and services - whilst ensuring consistent application of the brand at every touchpoint.
We've helped Brown Thomas develop a more detailed understanding of its users and have brought stakeholders and other team members from across the business into the design process: heling drive the digital transformation of one of Ireland's best-loved retail brands.
The Brown Thomas design system ensures the consistent application of the brand identity everywhere the brand manifests itself across web, mobile and instore. Built on the principles of atomic design, this exhaustive system provides guidance and design patterns designed to prevent "design bloat".
The system is maintained under version control - bringing the rigour of software development to the design process.
In large businesses, insight and expertise is often distributed across the business. When embarking on a new project or initiative, we design and run workshops helping representatives from buying, merchandising, customer services and the shop floor get involved in the design process.
At Brown Thomas, these sessions have often brought new ideas and information to the table, and have helped all departments engage in the retailer's digital transformation.
Brown Thomas has a hugely successful loyalty program. We have helped develop the program's digital presence, allowing members to access their account through whichever medium they wish.