Approach
We create, we devise, we deliver and we build successful online businesses that are both profitable and sustainable. Let us tell you more…
Ready to do things properly?
We don’t believe in beating around the bush. We’re experts in bold, beautiful and brilliant creative commerce with proven results that meet our clients’ needs – whether that’s increasing sales, driving footfall or improving user experience.
Sound good to you? We thought so.
We never were any good at playing it cool, so we’ll put our hands up and admit it – we care deeply about our clients and their businesses. What can we say – we’re a passionate bunch.
Onstate is about creativity with a commercial purpose. We’re open, direct and accountable, and we’re experts in our field. We want to work with clients who feel the same – no matter where they are, how many people they employ or what they offer their customers. We’ve created beautiful, intuitive websites for iconic brands, large companies and smaller, innovative businesses, and we’d love to do the same for you.
Go ahead. We’re listening.
We’re driven by results. We listen carefully to what you want, and then we show you how we’ll make it happen. Our clear solutions and expert guidance ensure we find the best way to make the most of your budget and maximise the return on your investment. That means no wrong turns and no dead ends – our work will always meet your objectives and we’ll ensure not a penny of your budget is wasted.
Been there, done that.
We’ve got years of experience in creative ecommerce and we’re not afraid to use it – in fact, our clients have seen tangible commercial benefits from our in-depth knowledge. Here are just a few of our specialist subjects:
- Creative ecommerce
- Brand development
- Website design
- Sales and customer drivers
- Information architecture
- Usability
- Digital marketing
- Search engine optimisation
- Reliable and secure platforms
- Maintenance and support
Our process

When our clients come to us with a new project, we use this 4-step method to ensure we get it right every time. We start with research – a detailed look at the relevant industry, competitor offerings, what’s working and what isn’t. Then we get creating, building the online solution that meets your business objectives. During delivery we work through every aspect of the project, adding or taking away where needed. And finally we analyse, looking at the impact of each project and using the results to adapt and grow.
Tell us what we can do for you.
Whatever you want to achieve – launching an online shop, taking an offline retail business online, improving your current ecommerce site or providing better service and fraud protection for your customers, we can help.
And we’re not just advisers and creators – we’ve worked in-house too, so we understand just how important this really is.
Lets talk
Platforms
We create clever solutions that enable our clients to trade effectively online. We design and build beautiful, intuitive and professional ecommerce stores. We do all this using Magento and Venda, and we do it really well.

When customers visit your website, we want them to have a happy experience. That’s why we create websites that are designed to improve the customer journey – from the first click to the last.

We combine an innovative eye for UX design and a passion for usability with Magento, a flexible ecommerce platform that supports our ideas and allows us to meet your requirements.
Magento gives us full control of the user experience, so it can be tailored to suit your customers and their specific needs.
The platform gives us access to a range of features that enhance and improve the customer journey, so our development team can create an ecommerce solution that ticks all of your boxes.
We’re experts in creating comprehensive ecommerce solutions that work in the real world – across online, mobile, social and in-store channels using the Venda platform.
Venda is the world’s largest on-demand ecommerce provider. Processing over $1Bn of transactions annually, its highly flexible convergent cross-channel platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites. With over ten years’ experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional ‘buy and build’ methods.
As of June 2012, over 100 brands of all sizes use Venda’s platform to handle millions of transactions each month. These include Anthropologie, Emma Bridgewater, Jimmy Choo, Laura Ashley, Paperchase, Royal Doulton, TK Maxx, Urban Outfitters and Clothing at Tesco, BBC and Orange.
We have a wealth of experience in delivering end-to-end solutions, bespoke functionality and successful retail operations on the Venda platform, meaning we can offer a full suite of development, creative and operational expertise.
Interested? We provide a fully managed service for businesses that want to trade on these market-leading platforms. Our development team is also highly versed in customising other off-the-shelf open source products including MODX, WordPress and Prestashop.
Get in touch to find out how we can help your business.
Services
Everything we do is focused on you and your business – from creating ecommerce solutions to delivering tangible results.
We’re creative, we’re strategic and we’re really good at what we do.
Our clients come to us because we know what we’re talking about. We provide a wide range of services – from creative ecommerce that boosts sales to digital marketing that builds your customer base – and we do it with skill, passion and professionalism. No wonder our clients like working with us.
We’d love to talk to you about how we can help you achieve your objectives. Take a look at all the services we offer and get in touch for a chat.
Engaging consumers
Creative Ideas
It starts with inspiration – we brainstorm, we pull the brief apart and put it back together, and we come up with some really great ideas. We finish with perspiration, where the strongest ideas are brought to life with skill, clarity and flexibility.
UI Design
When we’ve painted the big picture, it’s time to get creative. We combine brand development, site architecture and eye-catching design to create a user experience that’s effortless, intuitive and rewarding.
Content Creation
A picture may speak a thousand words but we know the importance of great content. We create engaging, interesting and well-written copy that tells your story and informs your customers.
Information Architecture
Structuring information is a key part of building a clever website. We’re well versed in information architecture, so your customers will always get the most important messages first.
Usability
A beautiful website is nothing if it can’t be used with ease. Our focus on functionality and user experience creates a customer journey that enables smooth, uninterrupted browsing.
Driving Sales
Analytics
The true test of an ecommerce platform is in the results. We’re driven by results, so careful analysis of features, user experience, design and content is key to every project.
Conversion testing & optimisation
We like to know exactly how successful our methods are, and we know you do too. Conversion testing allows us to tailor your platform to the habits of your customers, leading to maximised sales.
Search Engine Optimisation
You might have the best designed site and it might be the easiest to navigate, but if your site doesn’t have any visitors, what’s the point? You need traffic to survive, and the right kind of traffic. That’s where we come in.
Merchandising
Merchandising is something that often gets overlooked in ecommerce – but why not put your best products forward? We use innovative design to highlight key products and services to encourage sales.
Support
We create brilliant ecommerce solutions, but it doesn’t end there. We’re always here to help, even after project completion. We provide long-lasting technical support for all our clients, whenever they need it.